ADELSHEIM BRAND REFRESH
BRAND IDENTITY, CREATIVE DIRECTION, PACKAGING, PRINT, PRODUCT DESIGN
ADELSHEIM BRAND REFRESH
Adelsheim Vineyard was founded with an optimistic spirit and a lofty dream: to create world-class wines in an undiscovered wine region, the Chehalem Mountains of Oregon’s Willamette Valley. The mission of this project was to refresh the brand identity and narrative of a 50-year-old iconic winery. The marketing materials and logos needed a face lift to match the innovative and high-end quality of the wines. I modified and simplified our logos - adding an optional unique tagline and updated mountain crest icon. All design materials included new color palettes and crisp fonts, and layouts became clean with the use of strong, storytelling photography.