LABEL REFRESH
CREATIVE DIRECTION, PACKAGING
WINE LABEL REDESIGN
Teaming up with local illustrator, Darryl Brown, we redesigned the upper tier wine portfolio for Adelsheim Vineyard. The goal of the new design was to pay homage to their historical roots but with a modern twist. We created a header lock-up that allowed the winery name to be easily identifiable on a shelf. The artwork has a cubist era theme with unique pops of color. This was the jumping off point when redesigning lower-tier and newly released wines - creating an overall cohesive portfolio.